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Andrea Walker

72% of Small Businesses Struggle to Measure Marketing ROI — Here’s Why (and How to Fix It) Marketing
October 20, 2025

72% of Small Businesses Struggle to Measure Marketing ROI — Here’s Why (and How to Fix It)

You’ve probably heard the saying, “What gets measured gets managed.” But for most small businesses, measuring marketing success feels more like guesswork than management. In fact, 72% of small businesses say they struggle to track the ROI of their marketing. And it’s not because they’re not trying — it’s because marketing today moves…
Andrea Walker
The Difference Between Random Posting and Strategic Posting: Are you team “Post & Pray” or “Plan & Grow”? Marketing
July 15, 2025

The Difference Between Random Posting and Strategic Posting: Are you team “Post & Pray” or “Plan & Grow”?

As a soloprenuer, you wear every hat in your business:  Founder, Customer Service, Accountant, Content Creator, and yes, your own Marketing Department.  So, when it comes to social media, it’s no surprise many solopreneurs find themselves winging it. You open Canva, throw together a post, write a caption on the…
Andrea Walker
5 Business Etiquettes I won't stop being on my soapbox about regarding Digital Professionalism
Business Etiquettes I won’t stop getting on my soapbox about, regarding Digital Professionalism Public Relations
July 22, 2024

Business Etiquettes I won’t stop getting on my soapbox about, regarding Digital Professionalism

If I've said it once, I've said it a millions times.  Digital Professionalism, or rather the lack there of, could be the very thing holding back your business from the growth it deserves.  If you want your business taken seriously, you’re going to have to do a few things when…
Andrea Walker
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